Unique, natural ingredients to brighter and glowing skin are not the only ingredients to conversion. Bellic had to compete for awareness alone alongside bigger and more established beauty brands. Our digital strategy made use of Facebook and Instagram with content angled on ingredients, benefits, availability, and testimonials. This, together with a communication strategy anchored on a highly relatable and engaging audience empowerment message, gave rise to a significant increase in visibility and awareness and another increase in traffic for lead to ecom and stores.