In a sea of competitors that care more about the superficial effects of lack of sleep, one sleeping supplement brand stands out by showing that it actually cares. One Mother’s Day, we transformed SleepMD to SleepMA to start a Sleep Pledge movement online and on-ground that encouraged family members to do their share of household tasks to give tired moms the best gift of all—sleep.
How does one supermarket brand increase website traffic in the face of post-pandemic online shopping and fast-changing customer demands? An insight into Pinoys’ love for sales and the great deal of time they spend online gave rise to Robinsons Supermarkets WOW Great Offers ads on YouTube where, with relevant strategies and optimizations, we led our customers to the site and drove them to purchase. The proof? More than 3 years of non-stop bimonthly promos and the coming of more and bigger promos soon.
Robinsons Supermarket’s annual Fit & Fun Buddy Run is a unique event where friends, family members and enthusiasts alike get to run in pairs. However, attracting runners to a post-pandemic run was a challenge and registrations were alarmingly low. Together with client, we created a series of engaging Facebook, YouTube and Google Display ads, targeted first-time runners, and led them to the registration site, garnering a final count of 4000+ total runners.
Coca-Cola wanted to spread happiness on-ground. To make this possible, we created the happiest booth complete with freebies, games, and prizes. And made everybody happy. Yes, including client—because they sold almost a million pesos worth of Coke products in just 3 days.
Going for new customers, while winning back the others, was an opportunity that GoCart was definitely not going to pass up on—especially with GoRobinsons and Robinsons Supermarket facing stiff competition from more established e-commerce players. Our solution? We created a variety of cart abandonment emails anchored on a compelling email marketing strategy that brought back customers and won new ones.
Powercycle wanted to launch big to cement its reputation as an exclusive Honda shop with the opening of its very first flagship store. We put up a big billboard to announce the event; PR articles to support the bigness; and a mix of riders, enthusiasts, and influencers—including 40 big bike owners from all over Mindanao—joining the biggest opening parade ever.
