When more than 2,000 branches nationwide do not translate into brand knowledge and brand recognition, what is the expert solution? For our TGP or The Generics Phamacy clients, our seemingly simple but in-depth solution was to give new meaning to TGP—defining and amplifying its role in a memorable way while making it resonate more with its Filipino audience. Thus, the successful TagapagpaGaling ng Pilipinas campaign was born.
We created a digital persona named Tita Ninang to give TGP a human voice in the digital space and take the connection between brand and audience to a deeper level.
In an industry where trust is everything, we launched the TGPagpagaling ng TGPagpagaling campaign using real life stories of real tagapagpagalings such as teachers, doctors, and mothers for an already trusted brand to rise above the competition.
During the helplessness of the pandemic, people were looking for something to lean on to. Our answer was the Tapat campaign that made use of clever wordplay to reinforce TGP’s reliability with its quality medicines that are affordable and readily available.
